New companies go through phases of growth and methods of getting new customers (traction) that work in the beginning to obtain a few early adopter customers won’t work in the subsequent product market fit and growth stages.
There is no one-size-fits all best approach for gaining traction. This board along with the methodology proposed in the popular book Traction, written by Gabriel Weinberg and Justin Mares can be used by a team to brainstorm dozens of ideas for obtaining traction.
Get a group together, and see if you can brainstorm several ideas in each of the 19 columns of this board – which represent the traction challenges brought forth by the authors.
You can learn more about Traction and Bullseye at tractionbook.com.