Here’s what creating a strategy map will do for you:  

1. Clarify how you intend to be unique in the market you’ve selected to serve. 
2. Discover if you have the resources to be successful. 
3. Uncover conflicts or inconsistencies in your strategy that can cause it to fail in implementation. 
4. Collaboratively discover and communicate a strategy so that those that need to execute on it are aligned. 

This template is really a companion to the following blog post that describes how to create a Strategy Map:  https://cardsmith.co/how-to-create-a-business-strategy-map/

And, if you are new to Strategy, or want a refresher on what a good strategy is and is not, this blog post may be food for thought:  

https://cardsmith.co/rethink-how-you-approach-your-business-management-strategy/